Verde Associates Logo

We deliver results
Coaches who've played the game
We optimize teams
We build better businesses
We unlock your potential

Who we are.



Verde Associates is a boutique growth consultancy specializing in organizational evolution and growth acceleration.  We focus on:


  • Managing organizational evolution
  • Leadership growth and learning
  • Building high performing teams
  • Optimization of organizational design
  • Culture development and implementation

Our team’s functional knowledge is highly complementary, and we share core values and work ethic. The executive coaches at Verde Associates help growing organizations produce extraordinary results. We recruit partners and associates who are smart, flexible, collaborative, humble, intellectually curious and committed to results.

What we do.



We transform businesses by transforming individuals and teams. Our passion is our clients’ passions and businesses. We coach and get in the game, roll our sleeves up, and help you get it done. We ensure we’re using the right strategies, at the right time, with the right resources to help your team excel.

How we do it.



Our experience taught us that no two business situations are exactly alike. Our commitment is to drive results, minimize friction and obstacles to team cohesion and growth, and help individuals optimize their performance by leaning into their areas of strength. Our tool kit contains leading organizational and individual development tools, but we believe strongly in being assessment and framework agnostic. We see assessment tools as facilitators of our work, not the end outcome. We have never seen out-of-the-box solutions yield anything but average results. We learn about your business, your team, and then deliver laser focused plans, resources, learning, and coaching that drive rapid, actionable, and powerful results. People and time are two of your most valuable assets. We help maximize both.

Our tool kit.



Our team consists of accomplished leaders with impressive professional and educational backgrounds –MBAs from University of Chicago’s Booth School, Wharton, Washington University among others – and track records of successfully scaling and operating multiple businesses. We equip our coaches with a tool kit that includes some of the most successful and proven frameworks and assessments. Our team carries certifications in professional and personal coaching, MBTI®, DiSC®, 5 Behaviors of a Cohesive Team®, Hogan®, StrengthsFinder®, Mediation, Change Management, Negotiation, Organizational Development, EQ 2.0, and collectively over 50 advanced certifications and advanced coursework in organizational and individual psychology, behavioral studies, leadership strategies, and neuroscience from leading institutions like University of Chicago, Kellogg, Georgetown University, and Harvard. We take these frameworks and weave them with proven business management frameworks including strategic planning best practices, executional frameworks, and balanced scorecards to achieve maximum impact.

Our 6 practice areas.

Individual Coaching

  • Executive and life coaching
  • Leadership
  • Individual performance optimization
  • Career planning and growth
  • Career/life transition coaching

Team Coaching

  • Team communication and cohesion
  • Team conflict management
  • Teaming and growth acceleration
  • Leadership coaching
  • Strategic and critical thinking

Organizational Development

  • Culture and values strategies
  • Succession and employee development planning
  • Employee retention and motivation
  • Job design and performance management
  • High potential planning

Enterprise Evolution

  • Strategic planning
  • Growth management
  • Business Integration
  • Mediation/conflict resolution
  • Process and organizational (re)design

Supportive Services

  • Team building exercises
  • Key meeting facilitation
  • Organizational learning and training plans
  • Onsite training
  • Train the trainer support

Investment Support

  • Opportunity assessment
  • Preparation for investment raise
  • Board management and optimization
  • Board development and governance coaching
  • Growth strategy

Management Consulting.



One of our points of difference and strength is we have successfully played the game. Our collective has deep functional and industry experience. To ensure we’re staying current with how the world of work is evolving, we require our coaches to spend 5-10% of their time on non-coaching, industry/functional area specific projects. We look for these select opportunities to add great impact for an organization. If you have a project or need help in one our team’s functional areas of expertise, and would like us to evaluate if there’s a fit for a project, let us know. Our experience ranges from marketing, to sales, operations, to finance – and we’re happy to refer you to trusted partners if it’s not a fit for our backgrounds.

The Team.



Our team consists of over a dozen coach-partners across our major metro areas. We believe in building dynamically to meet the needs of our clients in the most productive way possible. Our foundational team is highlighted here.

Laura J. Greenberg Laura J. Greenberg
Managing Partner
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Victoria Gustafson Victoria Gustafson
Senior Partner
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Carlos Leal Carlos Leal
Partner



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Melissa Choo Valentinas Melissa Choo Valentinas
Partner



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Gabriel Pankhurst Gabriel Pankhurst
Chief of Staff



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Jackie Castaneda Jackie Castaneda
Director, Client Service and Operations
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Highlighted Collaborators and Partners.

Our functional area collective beyond our coach-partners is always growing and evolving as our client needs evolve – we believe in having a deep bench to tap as needed. When we identify someone extraordinary, we invite them into our broader collective and bring them in to address client needs as they emerge. Some of our highlighted partners include:

Michael Stark Michael Stark
Coach and Training Collaborator
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Cayla Houston Cayla Houston
Finance and Accounting Collaborator
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Gerardo Canales Gerardo Canales
Finance and Strategy Collaborator
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Sharone Rawson Sharone Rawson
Analytics/Modeling Collaborator
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Outstanding Clients.



We’re honored to work with many extraordinary organizations, including:

Giving Back.



We transform individuals and organizations. Our core value is leaving everything better than we found it. We’ve had incredible success – and with great privilege comes great responsibility. We want to leave the world better than we found it. For this reason, our team spends 5%-10% of our time working in the not-for-profit sector at significantly reduced rates. To learn more or apply for consideration, please contact Gabriel at gabriel@verdeassociates.com.

Careers.



Like what you read above? Our team came together because of a shared vision and desire to help organizations soar to new heights, have some fun, and do great work. Are you smart, humble, flexible, and ready to make a difference? Are you a successful business leader with high EQ looking to help others grow (and willing to gain the certifications required)? If you would like to learn more, please contact us at:


recruiting@verdeassociates.com.

Contact.


We're currently accepting new clients.
Contact us to learn more and meet one of our outstanding team:

Where to meet


Chicago

New York

Los Angeles

Miami

Austin

New business


info@verdeassociates.com

(312) 771 5574